eBay was the first online marketplace. Today, it’s a household name. A regular feature in lists of best loved brands, it connects millions of buyers and sellers, helping customers to find the item they’re looking for from its 1.8 billion listings. With 133 million active buyers in 190 markets, trade is fast. The UK website sells a car part every second, and with the aid of the authenticity guarantee programme, a sneaker is purchased every 5 seconds. This incredible interest directly benefits the small businesses who trade on eBay, giving them access to an audience once unthinkable for a small shop on the high street.